Magical Success Formula…

Magical Success Formula

Are you looking for the secret or magical success formula?

Do you think it’s a well-guarded, password-protected

valuable locked away in some private vault? Good news! In

this article I open wide the door to the success formula

vault.

Here’s The Secret…

The secret to success is having a strong vision and the

perseverance and determination to overcome whatever

obstacles get in your way, along with the courage to make a

difference. Not what you wanted to hear? Read on.

When Amadeo Peter Giannini (better known as A.P.) was only

7, his father died in a fight over one dollar. Times got

real hard. Eventually A.P.’s mother married a man in the

produce business. At age 14 A.P. quit school to work with

his stepfather. By 19 he was a partner in their thriving

enterprise. It was here that A.P. built his reputation for

integrity and honesty. At 31 years of age he had all the

money he needed or wanted, and announced his retirement.

At 32, A.P’s real career started when he was asked to join

the board of the Columbus Savings & Loan society. It wasn’t

long before A.P found himself at odds with the other

directors. He wanted the bank to loan money to hard-working

immigrants, but at that time banks catered only to business

men and the wealthy. His ideas of loaning money to the

working class were scoffed at.

But A.P. was determined to make a difference for immigrants

too – he had the vision, the perseverance and determination.

He raised $150,000, and bought a converted saloon across the

street from the Columbus S&L. A. P. kept the bartender on as

an assistant teller, and opened the Bank of Italy. It was

here he began to make a difference – to devise his real

success formula.

It was considered improper and uncouth, but A.P. began

ringing doorbells and talking to everyone he could about his

bank. He advertised. He kept the bank open longer hours and

on weekends to fit into working people’s schedules. Business

boomed. He knew he was beginning to make a difference.

But making money wasn’t A.P.’s sole measurement of success.

He believed he could make a difference by making other

people’s dreams come true, too. He helped the California

Wine Industry get started. He bankrolled Hollywood when they

were trying to make movies popular. When Walt Disney ran $2

million dollars over budget on Snow White, he stepped in

with a loan.

A.P.’s story exemplifies the secret to success — a strong

vision, the perseverance and determination to overcome

obstacles thrown your way and the courage to make a

difference, even in the face of opposition.

OK, I Gave Away The Secret — Now Here’s The Success Formula Integrity combined with “giving back” is the real success

formula. This was A.P.’s personal success formula. What

began in 1904 as the Bank of Italy is now the Bank of

America — the world’s largest bank.

And what about A.P.? Did he die a billionaire?

When he passed away at age 79, A.P.’s estate was worth less

than $500,000. This was purely by choice. A.P. looked down

on great wealth. He believed it would make him lose touch

with the people he wanted to serve. He worked without pay

for years. One year he was given a surprise $1.5 million

bonus and promptly gave it to the University of California.

It’s a winning success formula — integrity plus “giving

back.”

There’s One More Thing –

By every standard, Amadeo Peter Giannini was a success. But

his true measure of success was to make a difference every

day of his life. I hope that will be your measuring stick as

well. To achieve success, you’ve got to have a strong

vision, and the perseverance and determination to overcome

the obstacles that will come your way, permeated with

integrity. Adding to that, give back to your community –

make a difference and you’ll be successful indeed!

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